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Hi Budi! It's been months since our last newsletter. That's the worst case of Cobbler's Son Syndrome we've had in seven years.  In the hopes of getting back into your good graces we've jam-packed this issue with email marketing goodness to suit almost every palate. It's Time To Humanize Business Emails  No one wants stiff business-speak any more. Use these modern B2B approaches to make your email more appealing and just plain nicer. Why Do People Subscribe Away? The answer of course is they want something but here is what people want most in return for handing over their email. All You Really Need To Know About Meeting Subscriber Expectations You Learned In School Once someone has agreed to subscribe, are you meeting their expectations? This simple formula to ensure everyone is satisfied. Work That Welcome Email Welcome emails work, but are you working yours? Try these welcome email tips to get a better long-term result. 18 Good Excuses to Send More Email From the obvious (duh!) to the creative (oh!), check out 18 ways to send more email without over-mailing. Easily Automate a Re-Engagement Series Here's a super-simple plan for automating email re-engagement that anyone can set up in < 1 hour. Being Negative Can Have a Positive Effect Marketers want to avoid being negative but that's actually riskier than calling out pain points. Learn To Crawl Before You Breakdance Thinking video email, wearables or Geolocation? Most of us simply need to focus on the basics first. Getting Your Deliverability Ducks In a Row Only emails that get delivered have any chance of generating an ROI so make sure your deliverability ducks are in a row — all seven of them.   Special thanks to Perfect Storm for creating all the hand-drawn artwork used in this newsletter.  Indiemark // BlackBox // Email Industries  Copyright © 2015 All rights reserved.  You are receiving this email because you opted in at one of our websites, probably indiemark.com or emailcritic.com. New to Indiemark?  Subscribe Want us to buzz off?  Unsubscribe Indiemark 540 Telfair Street Augusta, GA 30901 USA  Indiemark // BlackBox // Email Industries  Copyright © 2015 All rights reserved.  You are receiving this email because you opted in at one of our websites, probably indiemark.com or emailcritic.com. New to Indiemark?  Subscribe Want us to buzz off?  Unsubscribe Indiemark 540 Telfair Street Augusta, GA 30901 USA