Thursday, December 4, 2014

It's a Marshmallow World

Hey Budi! I went looking for creative holiday marketing ideas to share with you and found a few you might want to put to use in real life.

Non-traditional Holiday Ideas

I went looking for unique holiday email marketing ideas to share with you, and found not a one. So I brainstormed a few wild ideas you might want to try.

Seeing Beyond the Holidays

What if you could turn holiday email success into a year long event? Here are some ways to turn a December deluge into year round revenue.

Template Tips for 2015

Designing an email is no longer straightforward as it used to be, which makes a modern template every bit as important as content.

Curated Newsletters

The curated newsletter is a blessing for the recipient, yes, but for the creator too. See why curation can be much better than original content production.

Burning a Hole

Do you still have end-of-year budget you need spend wisely? Hire us and turn your annual spending spree into an perennial investment.
 
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Wednesday, November 19, 2014

Rise Up!

Hi Budi - How's your day going? BTW, your hair looks great today.

The Rise (and Rise) of Niche Email Products

Savvy businesses are developing hyper-focused software solutions to help you improve on even the finest points of your email marketing campaigns, from email signup forms to subject lines. Here are a few of our faves.

What's Tripping Up Our Efforts to Get Personal?

Despite all of the talk about and desire for a deep level of personalization in email, we are still tripping along the path rather than running smoothly along. There are a couple of reasons for our failure to get personal.

Complexity vs. Simplicity: Can Email Tools be too Fancy to Function?

As email marketers pursue the one-to-one Holy Grail that's where we get to the tradeoff of all of this.

Deliverability Doesn't Change, Processes Must

The latest research shows email deliverability rates holding steady worldwide which is good, but the numbers are still low which is bad. We know we could get more emails into inboxes, but we don't. Here's why…
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Indiemark LLC, an Email Industries company
All rights reserved.

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Tuesday, October 14, 2014

Questions about BlackBox?

Hi Budi,

A little birdie (click/cookie tracking) told me that you were checking out BlackBox. Any questions I can answer for you?

Maybe you were just curious or perhaps abuse prevention just isn't your thing. If so, would you mind sharing this PDF with your email deliverability peeps?

Thanks, as always.

Scott Hardigree
407.970.9372
scott@emailindustries.com
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Tuesday, October 7, 2014

For Budi's Eyes Only

THE MINISTRY OF EMAIL MARKETING

Special Agent Budi - This message is highly classified therefore portions have been redacted. To fully decode this debriefing view secure version.

1) THE FACE OF THE ENEMY
We all know that the easy approach gets emails out the door, while the calculated approach gets customers in the door. However, we've now identified our true enemy and the root cause of all email marketing evils.

2) EMAIL ROI, UNCOVERED
Following a 17 year study, this agency has concluded that the return on investment of email is immeasurable and our ROI findings are clearly universal.

3) NEW LIST GROWTH GUIDELINES
Marketers have a choice, keep emailing people who didn't excepted to be added to a list or follow our new guidelines and build a truly grateful list of valuable subscribers.

4) SOCIAL LOGINS, FRIEND OR FOE?
Social logins make life easier for the consumer, but we attest they only pretend to make life easier for the marketer; you decide.

5) NEW ALLIANCES SOUGHT (Declassified)
The most beneficial alliances we can form are in partnering with our customers and industry allies. If you value strategic partnerships too, let's have a confidential discussion.

6) THE ESPs SECRET WEAPON (Declassified)
BlackBox helps many of the world's best Email Service Providers to sniff-out risky senders, expedite customer onboarding and reduce deliverability headaches. It's like E.S.P. for ESPs.

7) CODE NAME: FORMSWELL (Declassified)
Our team has been very busy putting the finishing touches on FormSwell, an easy way to create powerful email signup forms. Want to be the first to kick the tires? Get an early invite.

8) CALLING ALL CRITICS (Declassified) 
We're now accepting guest submissions on Email Critic. Love email? Got something to say? Let's talk!
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